Black Friday and its associated weekend is officially over, which means that now it is time for Cyber Monday. Unlike Black Friday which evolved from the US, Cyber Monday was actually originally a UK phenomenon – a time for consumers to shop to their own content from the comfort of their favourite chair at home.
Unlike Black Friday, Cyber Monday was started for the consumers and not the retailers. Traditionally, the first Monday after the final payday before Christmas was the day that everyone headed to the internet and began their online shopping for Christmas presents. As soon as the retailers noticed this consumer trend they began to compete with each other in order to win the business of the consumer. This is a win/win situation for those who were planning on shopping anyway as it means that they will find some great discounts on the things that they plan to buy for Christmas gifts.
Originally Cyber Monday would have been a day at the beginning of December, however over time it has evolved to follow on directly from the Black Friday weekend sales, as retailers hold back some of the best deals in order to get consumers to part with their hard-earned cash.
The main difference between Cyber Monday and Black Friday is the fact that Cyber Monday only lasts for 24 hours. Once those 24 hours are over the deals are gone, whereas Black Friday tends to last anywhere between 2 and 4 days, with some retailers having bargains and deals for up to eleven days.
In terms of the deals that can be expected, they are much the same as the ones that have been available over Black Friday and the following weekend. This time last year there were substantial discounts on the most popular consoles such as PS4s and Xbox Ones, as well as many premium stores such as House of Fraser and John Lewis offering deals on fashion, beauty and consumer electricals, so expect to see similar bargains this year. You can also expect to see deals on electrical gadgets such as Dysons vacuum cleaners, laptops, tablets, mobile phones as well as homeware and furniture.
As with Black Friday and the weekend, most reputable retailers will be taking part in Cyber Monday. For 2016, these include the following retailers:
- John Lewis
The good thing about Cyber Monday is the fact that it’s a great opportunity to start your Christmas shopping early and to take advantage of the discounts on offer in order to save yourself some money. After today, the prices of the most popular items will begin to creep up during the run up to Christmas as manufacturers release the newest, latest and greatest versions of their best-selling products.